Core Product

Catalog — the backbone of an automotive business

42 million normalized SKUs, applicability, VIN decoding, cross-references and an open REST API. Plug in a storefront, CRM, or marketplace in days.

42M+
SKUs
281M+
offers
12K+
vendors
<50ms
search latency

01

Capabilities

Unified SKU catalog

42M normalized items from 12,000+ manufacturers — unified article numbers, OEM codes, descriptions and media without duplicates.

Vehicle applicability

Part ↔ make/model/generation/trim relations. Customers see only parts compatible with their car.

VIN decoding

Get make, model, and trim from a VIN to auto-select compatible parts.

Cross-references & analogs

Cross-number database and manufacturer synonyms. Customers find a replacement even when a supplier lacks the item.

Flexible attributes

Distinct attribute sets per product group: viscosity for oils, capacity for batteries, sizing for fasteners.

Instant search

Tens of milliseconds across millions of items — by article, OEM, name, or attribute.

Price lists & B2B

MSRP, wholesale, B2B conditions, per-contract rules, currencies and auto-sync.

Import & sandbox

Imports from any format with a sandbox for previewing new items before publishing.

Multilingual

Translate names and descriptions into any number of locales from a single record.

Media pipeline

CDN, automatic resize variants, WebP/AVIF optimization.

Real-time analytics

A separate OLAP store for views, search queries, and popularity.

REST API

A full API for items, applicability, prices, and VIN decoding — with docs and examples.

02

How it works

01
Load price lists

Connect supplier price lists in any format — XLSX, CSV, XML, API — and the importer parses and maps them.

02
Normalize

Articles and manufacturers are unified through synonyms, duplicates are merged in the sandbox.

03
Enrich

Applicability, attributes, OEM cross-numbers, images and descriptions auto-attach from the Datamotor base.

04
Publish

The catalog is ready for your storefront, CRM, or any system that consumes the API.

03

API-first by design

Catalog ships as an API service. The UI is a reference client — integrate on your own terms.

GET /v1/catalog/products
# search by OEM / article / name / attributes

GET /v1/catalog/vehicles/decode-vin
# resolve VIN to make/model/modification

GET /v1/catalog/applicability
# parts compatible with a given vehicle

POST /v1/catalog/imports
# upload price list for parsing & sandbox

Authorization: Bearer <key>

FAQ

Frequently asked

How long does onboarding take?

A pilot with a baseline set of price lists takes 1-2 weeks. Full integration with custom rules — 4-8 weeks.

Can we use the API only?

Yes. Catalog is an API-first product; the UI is optional.

Which import formats are supported?

CSV, XLSX, XLS, XML, DBF, TXT, JSON inside ZIP/RAR, with encoding auto-detection.

How is applicability maintained?

Centrally, by our in-house data team with 20+ years of industry expertise. Clients receive updates via API.

Is there an SLA?

Yes — 99.9% uptime for enterprise plans, with 24/7 support available.

How is pricing structured?

Data-as-a-service with custom proposals based on volume and SLA.

Where is data stored?

Servers in Russia, compliant with 152-FZ. On-prem deployment is possible.

Build on top of the standard

Tell us about your setup — we will prepare a sandbox and a scope estimate within one business day.